ATF OBJECTIVES & COMPONENTS
ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination where Asian hospitality and cultural diversity are at its best. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.
Each year, the hosting of ATF is rotated among the member countries. ATF 2013 marks the 32nd anniversary of this event since it’s inauguration in Malaysia in 1981.
ATF aims to:
- Project ASEAN as an attractive, multi-faceted single destination
- Create and increase awareness of ASEAN as a highly competitive regional tourist destination in the Asia Pacific
- Attract more tourist to ASEAN member countries
- Promote intra-ASEAN travel
- Strengthen cooperation among the various sectors of the ASEAN tourism industry
As the annual convention of the ASEAN tourism industry, ATF promotes the exchange of ideas, review of industry developments and joint formulation of recommendations to further accelerate the growth of ASEAN tourism.
ATF also provides a platform for the selling and buying of regional and individual tourism products of ASEAN member countries, through the 3-day TRAVEX event.
The unique and specialised ATF TRAVEX makes it easy and convenient for suppliers of ASEAN tourism products and services and international buyers to conduct business and meet quality participants through the Seller-Meet-Buyer (SMB) and the Buyer-Meet-Seller (BMS) appointment scheduling sessions. Both parties can maximize their participation through flexible one-to-one pre-scheduled meetings to explore, negotiate and ink deals with each other.